Lawless Beauty, known for its “Forget the Filler” lip-plumping products, has launched its latest innovation, Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream, powered by Maxi-Youth.
 
Lawless formulated this skincare product as a deep treatment and priming moisturizer, clinically proven to plump, smooth and perfect the look of skin. 

About the Perfecting Cream

The hero ingredient of Forget The Filler Perfecting Cream is Maxi-Youth, a clinically proven biomimetic hyaluronic acid complex that contains Glycokines obtained by fermentation. Supported by peptides and hero anti-aging ingredients, the formula helps restore moisture, suppleness and smoothness to the skin.
 
The cream’s plumping and smoothing benefits also create an ideal priming base for makeup, subtly blurring texture and extending the wear of complexion products.
 
After 4 weeks of use, 91% of subjects showed improvement in skin firmness and elasticity while also agreeing that it was gentle on the skin and the perfect makeup prep. After 8 weeks of continued twice daily use, 94% of subjects experienced improvement in skin firmness and elasticity, while 100% experienced increased skin hydration overall.

Emphasis on ‘Clean’

“As the Founder of Lawless Beauty, but also a busy mom and someone who suffers from multiple auto-immune diseases, it is of the utmost importance that our products go beyond standard parameters for ‘clean beauty’ and outperform conventional beauty favorites. We work relentlessly to move the benchmark of what’s possible, to create a legacy brand that just so happens to be clean,” says Annie Lawless. “Because of our stringent guidelines, we have to navigate around traditional ingredients that are typically utilized in order to maintain superior efficacy. It took us a dizzying number of modifications to ensure the texture was perfect, include the highest concentration of skincare actives, and ensure the formula would enhance the performance of makeup.”
 
While Lawless Beauty was founded as a makeup brand, the formulations have evolved since its inception to blur the line between high-performance makeup for “makeup lovers” and clinically proven clean skincare that delivers visible immediate and long-term results.

Expanded Philanthropic Efforts

In conjunction with expanding categories, Lawless Beauty is expanding its philanthropic efforts. Beginning on August 11, Lawless Beauty will jumpstart its partnership with charitable organization Beam. Through Beam, users who buy any product on the Lawless Beauty website will be able to select from four organizations to send 1% of their purchase amount, at no extra-cost to the customer.
 
The first four charities have been selected by Annie Lawless, based upon causes and organizations she has been close to for several years. Those organizations are Boys and Girls Club, Feeding America, The Challenged Athletes Foundation, and Voices for Children.
 
Customers can see how their charitable selection impacts each organization in real time and will even receive notifications when long-term goals are reached.

Availability

Lawless Beauty’s Forget The Filler Skin-Plumping Line Smoothing Perfecting Cream retails for $52 and is available August 11th on the brand’s website, at Sephora stores and on Sephora’s website.

More Skincare News

According to a recent study from Data Bridge Market Research, the skincare products market is expected to reach $251.09 million by 2030, registering a CAGR of 4.90% during the forecast period of 2023 to 2030.